Outbrain Global Interest Map

An infographic showcasing Outbrain’s content consumption data.

Global Interest Map: Responsive and interactive infographic

Challenge:

Create an engaging, interactive and responsive infographic which provides an insight into Outbrain tools, and explains how Outbrain gains insights.

 

Process:

Worked in close collaboration with business development to create a functional, responsive live-data geo-feed graphic, and with editorial staff on illustration information section.

 

Features:

– Real-time interactive map showing content consumption data in the form of a geographic word cloud

– Each category allowed for segmented view of geo-located data

– Zoom feature allowed for close-up view of each country

– Animated illustrations provided valuable data and digestible bites of information shared by Outbrain

– Rotating hero image upon page reload

 

Result:

An interactive infographic which created leads through teasing our insight tools creatively and was shared by readers on social channels globally.

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