Outbrain Editorial Website

A redesign of the company blog

Outbrain blog design

Challenge:

Design an editorial website which aims to promote editorial content and entice readers to sign up for our newsletters.

 

Process:

I created a unique identity for the blog which used visual elements to connect with the corporate website. I researched the successes and pain points of many blogs and applied learnings to final blog architecture. I used sketching and site maps to define the flow, wireframes and high fidelity designs to finalize UX and design.

 

Features:

– Sticky right rail

– Category page drill-down

– Archive page of all articles based on date

– Article page includes customized commenting and recommendation module

 

Result:

A responsive blog which has seen the subscriber base grow significantly since launch.

digital-outbrain-blog-home
digital-outbrain-blog-article-2
digital-outbrain-blog-author
digital-outbrain-blog-archive
Share it